Cookie Policy
Last Updated: May 20, 2026
1. Introduction
Welcome to Marcos, your trusted food destination. At Marcos, we are committed to being transparent about the technologies we use on our website, marcos-food.click. This Cookie Policy is designed to help you understand what cookies are, how we use them, what types of cookies we deploy, and how you can manage your cookie preferences.
This policy applies to all users who visit our website from any location, including those protected under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), as well as applicable Federal Trade Commission (FTC) guidelines on consumer transparency and digital advertising.
Please read this Cookie Policy carefully. If you have any questions or concerns, you can contact us at any time using the details provided at the end of this document.
2. What Are Cookies?
Cookies are small text files that are placed on your device — including your computer, smartphone, or tablet — when you visit a website. These files are stored in your web browser and allow websites to recognize your device and remember certain information about your visit, such as your preferred language, login status, and items in your shopping cart.
Cookies serve many purposes. They help websites function correctly, allow website owners to understand how visitors interact with their content, enable personalized experiences, and support targeted advertising campaigns. Without cookies, many of the features and services you expect from modern websites simply would not work.
Cookies are not programs and cannot carry viruses or install malware on your device. They are simple data files that contain small amounts of text. There are two main categories of cookies based on who sets them:
- First-party cookies: Set directly by the website you are visiting (in this case, marcos-food.click).
- Third-party cookies: Set by third-party services or partners whose content or functionality is embedded on our website, such as Google Analytics or advertising platforms.
Additionally, cookies are classified by duration:
- Session cookies: Temporary cookies that are deleted when you close your browser.
- Persistent cookies: Cookies that remain on your device for a set period or until you manually delete them.
3. Similar Tracking Technologies
In addition to traditional cookies, we may also use similar technologies such as:
- Web Beacons (Pixel Tags): Small transparent images embedded in web pages or emails that help us track user behavior and email open rates.
- Local Storage: A browser feature that stores data locally on your device, functioning similarly to cookies but with a larger storage capacity.
- JavaScript tags: Code snippets that collect behavioral data about how users interact with our website.
- Fingerprinting: A technique that identifies devices based on their configuration and settings without storing a file on your device.
For the purposes of this policy, all references to "cookies" include these similar tracking technologies unless otherwise specified.
4. Types of Cookies We Use
We use four main categories of cookies on marcos-food.click. Each category serves a distinct purpose, and we describe each one in detail below.
4.1 Essential Cookies
Essential cookies are strictly necessary for our website to function properly. Without these cookies, certain parts of our site will not work as intended. These cookies do not collect any information that could be used to identify you personally, and they cannot be disabled without significantly affecting your experience on our site.
Essential cookies are used for purposes such as:
- Maintaining your session as you navigate between pages
- Remembering items you have placed in your order or cart
- Ensuring the security of your browsing session
- Storing your cookie consent preferences
- Enabling access to secure areas of the website
4.2 Functional Cookies
Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. These cookies may be set by us or by third-party providers whose services we have integrated into our website. Information collected by these cookies may be anonymized and they cannot track your browsing activity on other websites.
Functional cookies help us with:
- Remembering your language preferences
- Saving your location to provide relevant menu options or delivery areas
- Storing your login status so you do not need to sign in each time you visit
- Personalizing content based on your previous interactions with our site
4.3 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This information helps us improve the performance and content of our website, understand which pages are most popular, and identify any errors or issues users might encounter.
We use Google Analytics as our primary analytics service. Google Analytics uses cookies to collect data such as how long you spend on a page, which pages you visit, and how you arrived at our website. This data is aggregated and does not personally identify you.
For more information on how Google uses data from its analytics cookies, please visit: https://policies.google.com/technologies/partner-sites
4.4 Advertising and Targeting Cookies
Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are usually placed by third-party advertising networks with our permission.
We use Google Ads and may use other advertising platforms to promote our food services and menu offerings. These platforms use cookies to track conversions — meaning they help us understand whether a user who clicked on one of our ads subsequently made an order or visited a specific page on our website.
Under the CCPA/CPRA, the sharing of personal data with advertising partners for cross-context behavioral advertising may be considered a "sale" or "sharing" of personal information. California residents have the right to opt out of this activity. Please see Section 8 for more information on how to exercise your rights.
5. Specific Cookies We Use
The table below lists the specific cookies deployed on marcos-food.click, including their name, purpose, type, and duration.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Used to distinguish users by assigning a randomly generated number as a client identifier. This cookie is used to calculate visitor, session, and campaign data for site analytics reports. | Analytics | 2 years |
_gid |
Google Analytics | Used to distinguish users. Each time you visit the website, a new identifier is generated. This cookie stores information on how visitors interact with our site and provides a fresh session ID. | Analytics | 24 hours |
_gat |
Google Analytics | Used to throttle request rates — meaning it limits the amount of data collected by Google Analytics on high-traffic websites. Helps ensure our analytics data is captured efficiently. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google Ads to measure the efficiency of advertising campaigns and track conversions. Stores a unique conversion identifier used when a user interacts with an ad and subsequently visits our website. | Advertising | 90 days |
cookieConsent |
marcos-food.click | Stores your cookie consent preferences so that we do not display the cookie consent banner on every page visit once you have made your choice. | Essential | 12 months |
sessionID |
marcos-food.click | Maintains your browsing session across pages on our website. Ensures you remain logged in and your preferences are preserved as you navigate through the site. | Essential | Session |
cartToken |
marcos-food.click | Stores the contents of your food order or cart so items are retained as you continue browsing and do not disappear between page loads. | Functional | 7 days |
userLocation |
marcos-food.click | Remembers your selected delivery area or location preference so we can display the most relevant menu options and delivery availability for your area. | Functional | 30 days |
langPref |
marcos-food.click | Stores your language preference so the website displays in the language you selected on a previous visit. | Functional | 12 months |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products, including real-time bidding from third-party advertisers. Helps us track the effectiveness of our social media advertising campaigns. | Advertising | 90 days |
6. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:
- Block all cookies
- Block only third-party cookies
- Delete all cookies when you close your browser
- Alert you when a website tries to set a cookie
- Allow cookies only from websites you trust
Below are links to the cookie management instructions for the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you use multiple browsers or devices, you will need to configure your cookie settings on each one separately.
6.2 Opt-Out Tools Provided by Third Parties
In addition to browser-level controls, several of our third-party cookie providers offer their own opt-out mechanisms:
- Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
- Google Ads Personalization: You can manage your Google Ads preferences and opt out of personalized advertising at: https://adssettings.google.com
- Facebook (Meta) Ads Preferences: You can manage your Facebook advertising preferences, including opting out of interest-based ads, at: https://www.facebook.com/adpreferences/ad_settings
- Network Advertising Initiative (NAI): The NAI provides a centralized opt-out tool for multiple advertising networks at: https://optout.networkadvertising.org
- Digital Advertising Alliance (DAA): The DAA's opt-out tool allows you to manage preferences for participating companies at: https://optout.aboutads.info
6.3 Do Not Track (DNT) Signals
Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. While we respect your privacy choices, our website does not currently alter its data collection practices in response to DNT signals. We encourage you to use the specific opt-out tools listed above if you wish to limit tracking.
7. Impact of Disabling Cookies
While you have every right to disable cookies, doing so may have a significant impact on your experience when using marcos-food.click. Below is a summary of the potential consequences based on the type of cookie you choose to disable:
| Cookie Type | Impact If Disabled |
|---|---|
| Essential Cookies | The website may not function correctly. You may be unable to log in, place food orders, access your cart, or use secure features of the website. We strongly advise against disabling these cookies. |
| Functional Cookies | Your preferences (such as location, language, and login status) will not be remembered between visits. You may need to re-enter information each time you visit our website. |
| Analytics Cookies | We will not be able to track how you use our website. This limits our ability to improve our services and identify any technical issues affecting your experience. Your browsing will not be affected functionally. |
| Advertising Cookies | You will still see advertisements for Marcos on other websites and platforms, but they will be less relevant to your interests. You may also see the same ads more frequently, as frequency capping tools rely on cookies. |
8. Your Privacy Rights Under United States Law
Depending on your state of residence, you may have specific rights regarding your personal information, including data collected through cookies. We outline the most relevant rights below:
8.1 California Residents (CCPA/CPRA)
If you are a resident of California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you the following rights with respect to cookies and associated personal data:
- Right to Know: You have the right to know what personal information we collect through cookies, how it is used, and with whom it is shared.
- Right to Delete: You may request that we delete personal information collected from you via cookies, subject to certain exceptions.
- Right to Opt Out of Sale/Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes. To exercise this right, please contact us at [email protected].
- Right to Correct: Under CPRA, you have the right to request correction of inaccurate personal information we hold about you.
- Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information through cookies, you have the right to limit how it is used.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, please contact us using the information in Section 10 of this policy.
8.2 Federal Consumer Protection (FTC Act)
Our cookie practices also comply with the Federal Trade Commission Act, which prohibits unfair or deceptive acts or practices in commerce. Our cookie disclosures are designed to ensure that you have clear, accurate, and accessible information about how tracking technologies are used on our website.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, legal requirements, or other operational, legal, or regulatory reasons. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of marcos-food.click after any updates constitutes your acceptance of the revised policy.
If we introduce new categories of cookies or significantly change how we use existing ones, we will take additional steps to notify you, such as displaying a prominent notice on our website or, where appropriate, seeking your renewed consent.
10. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to reach out to us. We are committed to addressing your inquiries promptly and transparently.
This Cookie Policy was last reviewed and updated on May 20, 2026. It applies to all users of marcos-food.click and is intended to comply with applicable United States federal and state privacy laws, including the CCPA, CPRA, and FTC Act guidelines on digital transparency.